1. Enter the contacts from business cards, sign-in sheets, contest entries, and the like into a database! Resist the urge to let them sit in a pile during the day after “hangover” so many of us ail from the day after an event.

2. Send thank-you notes to all who were involved with your Earth Day activities. These people may include, but are not limited to: volunteers, media, visitors, contest entrants, sponsors, vendors, and any other folks you can think of that contributed to your efforts.

3. Don't stop your publicity! While most businesses may cease their "green" promotions after Earth Day, simply to get them out of the box and use again next year; YOU can get the spotlight by putting your advertising money where your mouth is. Use your traditional means of marketing your business to thank sponsors and clients, congratulate contest winners, announce new products or reiterate announcements made during Earth Day.

4. Write a Letter to the Editor of your local newspaper. While you cannot use this tactic as an obvious plug for your products, you can call attention to items that are up for discussion in the industry and remind readers of the importance of Green Cleaning in the community's health.

5. Write a letter to your representatives. Tell them about your efforts on Earth Day and throughout the year. Explain to them your passion of Green Cleaning and your constant observation of local, state and national policies toward the greening of our society.

6. Make phone calls or send emails to those you had conversations with – schedule those meetings, lunches or rounds of golf that you both promised the day before!

7. Post something interactive on your company website – such as a survey or poll – and ask site visitors what they did to celebrate Earth Day.

8. Catalog and document your day's activities, memories, successes and failures, media clippings, staff photos, and so on. Create a "virtual scrapbook" to help you organize next year's celebration and to keep the details of the event close by.

9. Volunteer! Now that all your work is "done" (as if it ever is...), dedicate a few hours a week or month at a local, community-based environmental group or cause. Encourage others on your staff to join you. Adopt-A-Road, tree-planting and community park clean-ups are all great options for a group of co-workers – and can also result in some nice publicity.

10. Start your plan for Earth Day '09. It is never too early, you might as well start the file now while all of the details of Earth Day '08 are fresh and clear in your memory.

 

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